Unfortunately, most of what we see on TV is fiction. There are no mysterious magnetic islands that suck down planes or crazy self-healing cheerleaders. However, direct from Channel Nine’s CSI comes DataDot DNA, a product recently featured on the show.

DataDot DNA is a state-of-the-art technology that allows any property to be quickly, simply and effectively marked with a unique DNA code allowing police to track stolen property more easily.
Supercheap Auto’s Chief Operating Officer, David Ajala, says programs such as CSI were very popular and gave consumers knowledge of the technology but not of its availability.

“People are less likely to believe what they see on television, especially American programs, but this product is very real, and it is now available in Australia at Supercheap Auto,” Mr Ajala said. 
Mr Ajala said the product was easy to use, predicting it will be popular amongst theft conscious consumers.

“DataDot DNA is applied to property by squirting the dots onto the item like one would use a spray can,” Mr Ajala said.  
“The DataDot DNA is laser-etched with microscopic lines of text using a patented spray system, including a specially developed adhesive that contains a ultra-violet trace that is only visible under a UV black-light.

“Just like our own DNA, DataDot DNA contains specific and unique information.
“Once DataDot DNA has been purchased and your property marked, your personal DataDot DNA PIN, etched on each microdot, is registered on the DataDotDNA National Register for secure storage and access by law-enforcement agencies.
“Special warning stickers are also provided to highlight an asset has been marked with DataDot DNA to further deter theft attempts.”

An Australian innovation, DataDot DNA is now used as an effective anti-theft deterrent by numerous vehicle manufacturers, including Audi, BMW, Ford Performance Vehicles, Holden Special Vehicles, Lexus, Lotus, Mini, Mitsubishi, Porsche and Subaru.

DataDot DNA Do-It-Yourself Accessory Packs are now readily available from all Supercheap Auto stores for $129, which is pretty cheap value considering the security they provide.
The Do-It-Yourself Accessory Packs include the Aerosol Pressure Pak, DataDot DNA Pod, Swab Applicator, Handheld Microscope Reader, Easy to use Application Guide and Stickers, and an application form for DataDotDNA registration.

You’d be well advised to get some for your ride today, before it’s gone tomorrow...